Stereoscopic 3D Animations
Stereoscopic 3D animations need technical expertise. But a great show is not enough. Combined with an ingenious story, huge amounts of scientific information can be communicated memorably. It is a...
View ArticleProcurement and Sourcing – Who would you recommend for this job?
When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: “Does our company have...
View ArticleBehind the Scenes at CAST PHARMA
Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the...
View ArticleClik here to view.
Possibilities for your year-end budget
Every year brand and marketing managers ask themselves how they can best use their budget for the upcoming year, or how they can effectively invest any remaining funds. In both cases, it is important...
View ArticleHow Apple revolutionized pharmaceutical marketing – reflections on...
Less than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication....
View ArticleClik here to view.
Analogies – thinking outside the box
Product managers in pharmaceutical marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target...
View ArticleClik here to view.
Visual Storytelling – The Fast Lane into the Minds of your Target Group
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is...
View ArticleLess is More – the Key to Success: Interactive Applications vs. Films
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their...
View ArticleClik here to view.
Useful Technology or Marketing Gag? – Virtual Reality in Pharma and Biotech
Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that...
View ArticleClik here to view.
Communicating Complex Content Clearly with Animated Infographics
If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Graphics such as pie charts or bar graphs might...
View ArticleMedical Marketing Ideas 2016
As the field of Healthcare marketing has grown, so has the number of tools designed for medical marketing. With options ranging from medical illustrations, to animated films, or even interactive...
View ArticleClik here to view.
Storyboard – The Basis of any Animation
The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your...
View ArticleClik here to view.
Different tools for different audiences: Animated PowerPoint Presentation vs...
Over the last few years, more and more pharmaceutical and biotech companies have discovered digital deliverables and have started taking advantage of this wide range of digital media formats for...
View ArticleClicker questions – get to know the opinions and perspectives of your peers
Clicker questions allow a facilitator to survey the opinions and perspectives of a large group anonymously. Rather than simply testing the knowledge of the learners, clicker questions are designed to...
View ArticleGagné‘s steps of instruction
Educational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems. For the planning stage, he emphasized the importance of identifying...
View ArticlePoster discussions – an effective way for better learning results
Poster discussions are another great opportunity for learners to deal with complex scientific issues in a collaborative way. Supported by an appealing poster and other materials, the learners have the...
View ArticleTeam discussions – benefit from the knowledge of peers
Team discussions allow learners to benefit from each other’s knowledge and to close their individual knowledge gaps in small teams. They also offer learners the opportunity to scrutinize their current...
View ArticleBoard games – achieve better learning results by simulating complex...
Board games aim at actively engaging the participants with visually appealing materials. They contextualize knowledge, thereby helping learners to better memorize and connect facts to form complex...
View ArticleClik here to view.
Visual storytelling – fast sketch
Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Some also call it Whiteboard Animation but we think the name...
View ArticleHow can medical affairs benefit from a customized collaborative learning...
Collaborative learning scenarios like MasterClasses bring learners together in an intense in-person workshop, consisting of very short presentations and a set of different activities that cover...
View Article