As the field of Healthcare marketing has grown, so has the number of tools designed for medical marketing. With options ranging from medical illustrations, to animated films, or even interactive content, it is easy to become overwhelmed by all of the different ideas and medical marketing tips.
To help simplify things we have summarized some of our recent medical marketing and media projects. Each of these highlights a unique perspective or approach to medical marketing communication and demonstrates how a specific tool might be used for digital healthcare marketing.
1. Blackboard Fast Sketch Animation
When looking to source funding for novel first-in-class, it is important to be able to clearly communicate both the mechanism of disease, as well the treatment approach you have developed, to investors. With clear, step-by-step explanations appearing as though written on a chalk-board, this type of medical production provides fast, easy to understand information.
2. Virtual Reality without glasses
Although you used to need glasses to access VR technology, new developments now allow for the same 360o-experience without the glasses in the way. Here we developed an interactive 3D world, the interior of an immune cell, which user could access using a controller similar to an endoscope. The result –an innovative medical marketing solution.
3. Interactive Analogies
Competition within therapeutic areas is often highly competitive and being able to highlight your clinical data in a way that is engaging and memorable can make all the difference. Here we took “dry” clinical data and turned it into an exciting visual application, using a simple analogy as a digital healthcare marketing tool.
4. Animated PowerPoint Presentations
Think PowerPoint is outdated? Think again! Using sleek animations, compelling visuals, and modern styling, PowerPoint can be the foundation for a powerful medical marketing tool.
5. Animated Infographics
When the goal is to communicate a lot of information quickly, infographics are the tool you need. Efficient, attractive, and easy-to-understand, while also allowing you to maintain precision and accuracy in your reporting, infographics are ideal for conveying study results or for Healthcare Marketing.
6. Scientific interactive game
Here, our client’s goal was to strike up a conversation with doctors at a congress booth. This interactive game represented an unconventional way of marketing for doctors, and provided a unique point of interest for the client.
Should you have any comments or questions, please do not hesitate to use the comment function or to send us a personal e-mail. Alternatively, you can easily arrange a WebEx meeting with us to discuss your specific circumstances.
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