Every year brand and marketing managers ask themselves how they can best use their budget for the upcoming year, or how they can effectively invest any remaining funds. In both cases, it is important to determine in advance which goals can be met. Be clear with yourself—what is your biggest wish? What need do you want to fulfill for your target audience?
Do you want to excite investigators about your newest clinical trial? Convince HCPs about your product? Do you want to attract investors and draw attention at congresses? Do you need to inform or train your colleagues?
There are many ways to reach these goals. The key to success is the trust of decision makers in the product. But before they can trust your product, they must be able to understand it. Only a vivid and conclusive story, told in memorable pictures, will find its way into the mind of your target group and stay there. Here it is important to remember: Even the most complicated processes can be explained in a simple manner.
A few ideas and possibilities:
Medical illustrations, scientific posters, or animated PowerPoint presentations
Want to introduce your latest research results in a presentation or on a scientific poster, at an important medical conference, or in a professional magazine?
With a detailed medical illustration or scientific poster you can stand out from the crowd. Or enhance the illustration with interactive elements and create a thrilling PowerPoint presentation.
After all, every presentation has the goal of leaving a good impression on the audience, definitely not to bore them.
Our Visual Storytelling approach gives speakers a clear guide and striking images that they can use to communicate complex scientific information convincingly and comprehensibly.
Mechanism of action 3D animation
You need to convince investors, potential external partners, or patients about a study? Want to persuade either a professional or a lay audience?
Have your investigational compound and its mechanism of action animated. Visualize complex signaling pathways on the molecular level and make them easy to understand for your target group. Convince healthcare professionals or provide information to patients with high-quality 3D animations.
Fast Sketch of the mechanism of disease
A Fast Sketch project usually begins by sketching several ideas on a white piece of paper, leading to a story that is animated using various techniques. In this way, films conveying processes, procedures, and concepts can be quickly created. It is often desirable, however, to convey a specific message to a designated target audience. For example, Fast Sketch is especially useful for patient communication since patients can watch a Fast Sketch video directly on a website or in a digital, interactive application. Some clients also share their Fast Sketch videos across social media platforms and include them on their YouTube channel.
Engaging Interactive Tools
Are you planning interactive tools for sales and educational purposes?
Employ impressive 3D models, films, and interactive elements to create something invaluable. Use the whole range of interactive options for congress booths as well as for tablet and smartphone applications.
Tablets are especially useful for displaying various types of content, from the mechanism of action to study data to pathological processes. We use Visual Storytelling to create interactive materials that are optimized for each device in order to take full advantage of its capabilities.
Product launch
After years of research, you are finally planning your launch event. Team up with CAST PHARMA to make it memorable. Create a coherent, exciting graphical universe for all your materials. Develop an entire launch package and turn your launch into an unforgettable event, for example with a stereoscopic 3D animation.
All these measures serve to explain your mechanism of action in a way that is clear and simplified (yet scientifically correct) and to make it stick in the minds of your target audience.
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